Expertoy is a product designed to teach children to learn robotics and programming. In this product was created the name Expert + Toy (intelligent toy) and then developed the entire visual identity, for this product was also requested the creation of the packaging, which should serve both as a means of transport and final product. With this was made in MDF with magnetic lock in the form of a suitcase, playfully attending the children's public. The final product consists of packaging, teaching material for the teacher and student and component kit for programming. As part of the development of the project were also made photos of finished products for sale.