WillQuest is a product designed to teach kids to learn to programme intuitively and playfully in the early school years, for this product was created the name Will + Quest (Will question) and then developed the entire visual identity. Also, the creation of the packaging was made, which should serve both as a means of transport as manual and product divulgation. It was done in a way that is attractive to the child directly at the point of sale. The final product consists of packaging, activity mat, card kit, a paper kraft themed and the Will robot. As part of the development of the project were also made photos of the product for sale.