IG community is a brand developed for the Greenwich English College in Sydney, Australia. The brand design and product/app development were part of the English for Business class. Although the product wasn't lunched, everything was created based in real situations and with the purpose of future selling.
The brand challenged was to create something friendly and with an easy association with the main brand. As a digital option, the I Greenwich Community is an app designed to integrate the students, making it easy to exchange experiences and to have access to the school materials using only a mobile phone. As a result, the final brand and app have the same colours as the already used in the main logo.